Projects Successfully delivered
CRM Projects
CRM Strategy Projects
Luxury (B2C)
Over a 1-year period, we successfully developed and executed a CRM battle plan for a Singapore-based Luxury Skincare, Makeup and Fragrances manufacturer focused on three strategic pillars.
Travel (B2C)
Boosted the productivity of the email marketing team by implementing new workflow processes and setting performance benchmarks. Achieved 15% increase in team productivity in four months.
Cosmetics (B2C)
Mapped out a CRM master plan for a luxury brand with sustainable use cases: lead generation, customer journeys, marketing automations, and multi-channel messages in 6 months.
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Ready to optimize your CRM strategy?
Marketing Automations
Consumer Electronics (B2C)
For a company in consumer electronics we automated the process to track sales generated from emails sent from newsletter subscriptions, so we could better understand how effective email marketing campaigns where in terms of revenue. We set up a new email tracking system and measured the results in a period of 3 months.
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Luxury (B2C)
Automated the dataflow from multiple sources into a dashboard to track the company’s most important KPIs. This helped the client identify areas of improvement and kept their finger on the pulse of business. We completed the project in a period of 3 months.
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Travel (B2C)
For a travel agency we ensured customers received the best experience possible, by creating automations to respond to all customer feedback within 24 hours in a period of two months. Made sure our customers to know their feedback is appreciated and valued with an automated CSAT flow. This project was designed, built, tested and optimized in a period of 4 months.
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Interested how Marketing Automation can work for you?
Customer Journeys
Automotive (B2C)
Within 9 months, we designed 8 customer journey engagement flows with at least one innovative feature that sets them apart from other journeys flows each covering a specific market segment. We created new innovations in journeys based on analysing and combining multiple data sources and looking for specific patterns in behaviour.
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Luxury (B2C)
Increased customer retention by 10% in 6 months. Achieved this implementing 10+ of automated customer journeys with multiple touchpoints using multichannel marketing. Maximizing the full potential of advanced marketing software.
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Cosmetics (B2C)
Reduced the development time for customer journeys and marketing automations by 25% in 5 months while ensuring high-quality output. This is done by analyzing current processes and identifying areas that can be improved while introducing new technologies or approaches to streamline the development process.
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Ready to add Customer Journeys to your strategy ?
Multi Channel Marketing
Automotive (B2C)
In 7 months increased the content quality by focusing on topics that engage our target audience replacing and rewriting 40% of the original content. Made sure to include more visuals and an easier-to-follow layout. This gave subscribers a better experience in our newsletters and increased the likelihood of them wanting to engage more with the brand.
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Consumer Electronics (B2C)
Tracked subscriber activity for all campaigns, focusing on open rates, click rates, unsubscribe rates in two weeks. Offering better understanding how my subscribers interact with messages and how to improve their experience.
Luxury (B2C)
For a luxury brand we created and implemented A/B testing protocols for all email campaigns in a period of three months. Optimized emails for maximum conversion and engagement among subscribers. Tracking the results of each test and adjusted in future strategies accordingly.
Ready to add Customer Journeys to your strategy ?
Database Marketing
Media (B2C)
In a period of two months, we set up a marketing database to capture customer behaviour and preferences for a media company. The aim was to use this data to understand customers better and target our marketing efforts accordingly.
Transportation (B2B)
Created processes and standards that ensure the accuracy of data in a period of 6 months. This involved developing naming conventions, sql queries, views, tables and stored procedures for assessing and verifying data sources. Worked with teams using our databases to ensure procedures meet everyone’s needs.
Gambling (B2C)
Worked intensively with the database and IT teams to improve data accuracy in the Marketing Database by developing and implementing new procedures. Trained the marketing team on the new procedures to reduce the number of errors in marketing data by 30% within 5 months.